AI receptionist questions, answeredFair questions. Straight answers.

Yes, if they ask. Farah introduces herself as your virtual assistant, and if a caller asks whether she's a real person, she tells them she's AI. People calling a business want a price and a time. She's quick with both.

English, Arabic, Hindi, Urdu, Russian, French, Spanish and more. She answers in whichever language the caller uses.

Yes, the ones you give us. We load your services and prices during setup. If a price depends on seeing the job, she gives your "starting from" price and says your team will confirm.

She says so. She won't guess and she won't make up a price. She takes the caller's name, number and question and sends it to your WhatsApp, so you can call back when your hands are free.

Yes. The live demo on this site is invite only. Message us on WhatsApp or email for an access code, and you can talk to an example Farah in your browser.

No. Customers keep calling the number they already have. You switch on call forwarding and choose when calls go to Farah: after hours, when you're busy, or when nobody picks up.

Yes. Calls that ring out after hours forward to her the same way.

Yes. Forwarding is a setting on your own line, so you can switch it off yourself and calls ring only on your phone again.

Farah Setup is a one-off AED 1,999 (AED 999 for the first 5 founding businesses). Farah + Website is AED 4,499. Then Care at AED 499 a month, or Care Plus at AED 999, with your first month free.

A UAE phone number under your trade licence and an ElevenLabs account. We walk you through both, then build and test Farah.

If you want us looking after her, a Care plan: AED 499 a month, or AED 999 for Care Plus. Your first month is free. Her phone line and AI usage are billed to you directly by the providers (see third party fees on our pricing page).

On a Care plan, message us and we sort it: 2 updates a month on Care, up to about 10 on Care Plus, and fixes within 2 business days. Without a plan, each change is AED 399.

Care Plus covers up to about 10 small updates a month, so weekly changes are fine. On Care you get 2 updates a month, and without a plan each change is AED 399.

Setup is a one-off fee, 50% up front and 50% when Farah goes live. Care is invoiced monthly and you can stop before any month, or pay yearly and get 12 months for the price of 10.

Yes. Pay for 12 months up front and you pay for 10: Care is AED 4,990 a year and Care Plus AED 9,990. The setup fee stays the same either way.

Within 14 days of getting your services, prices and hours, once your UAE number is ready. If we miss that, half your setup fee comes back.

Message us on WhatsApp any time and you talk to the person who built your Farah, not a ticket system. Farah herself answers your calls 24/7. On Care we fix things within 2 business days, and Care Plus clients are handled first.

Yes. We're based in Dubai and set Farah up for service businesses anywhere in the UAE.